ABOUT WAWASAN GROUP

Shim’s family business began with small trading by Sim Yow Yin in 1915. 5 years later, he set up family owned first Sundry shop named “Heap Hing Loong” in Tras, Raub. In 1954, the Sundry shop business was taken over by 2nd generation, Shim Yit Keong and his sister Shim Guan Rong, it was renamed “Tai Lee”. The family business grew further, Shim Yit Keong opened another Sundry shop in Tras in 1965, while his sister continue to manage the shop in Sempalit. In 2000, Shim Yit Keong shifted his shop to Raub city district.

As of

3 Apr 2026

18 unit left

6012 308 0118

Our People

From the grocery business transformed into property development in Raub, the family owned brand “Tai Lee” and “Wawasan Group” have become common in local community. Tai Lee started as a family business in 1960 as rubber trading and sundry shop. Since the 90’s, Tai Lee has ventured into Tai Lee Property Development for few projects and became a well known home brand in Raub, Pahang. Over the years, Tai Lee Property Development has played a leading role in transforming Wawasan Group into property development. This is an successor business growth for second generation. The focus of Wawasan Group transforming into property development progressively and conservatively since 2008.

Our Business

Over the decades, first 2 generations have built strong business experience and local community networks, who have also inspired next generation to be entrepreneur. Leading by Ir Shim Woon Choon who have civil engineering professional, and his cousin brothers, the family origin Sundry business has now been transformed into Wawasan Group in 2001, and expanded into 3 key business divisions:

Property Development
Construction Management
Engineering Consultancy & Project Management

Tai Lee - Wawasan’s 3 generations transformation journey and success attribute to customers’ support, continuous strive for excellence, innovation and entreprenuership. The 3rd generation leaders aim to further transform the group business especially Property Development to next level become National Premier Boutique Developer.

Wawasan Property Development

Wawasan Group expanded into Property Development in Raub with its inaugural residential property project in Raub, Pahang, in 2008. Over the past 15 years, the group has expanded into numerous commercial and residential developments. The modern design with quality-centric and value-for-money are key attributes enable Wawasan became one of very few premium developer in the local community.

Awards and Recognitions